Dr Brooklyn Storme PhDKnow which AI does which job in your business
This is the companion to my podcast episode on using AI well in private practice, with five ideas to keep beside you while you listen and a place to start when you are ready to put them to work.
Five ideas, one at a time
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Tap a card to open each idea
Support with how you and your team use AI, from consulting to workshops and training.
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Section 01
Claude and ChatGPT each have a job in my business
Where I land as of October 2026, and why I start with Claude.
Claude
Work cover and TAC reports
Medico legal letters
Funding letters and tenders
Interactive tools you can share
ChatGPT
Images for a freebie
- Claude wins for me on work cover, TAC and medico legal reports, funding letters and tenders, because of its much bigger context window and a tendency to hallucinate a little less.
- Claude has historically had its data sharing settings switched off by default, while ChatGPT worked the other way around, which is why I see Claude as the safer option for now.
- I head to ChatGPT for images, such as a graphic for a freebie, because Claude cannot generate a photo or cartoon style image.
- The best way to choose is to run the same task on both platforms and compare the output, since your own result will teach you more than my opinion.
Takeaway
Run the same task on both platforms and let your own results show you which one earns the job.
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Section 02
Ask for the sources before you sign off
A hallucination is invented information delivered with total confidence.
?link clicked✓
?link clicked✓
?link clicked✓
Every reference gets checked before it goes out
- AI can invent facts and references, then present them so confidently that you accept them without a second thought.
- I learned this preparing journal articles for my identity framework, when I finally checked the references the AI had found and they were made up.
- As I remember it, Deloitte submitted documentation to a court that turned out to be fabricated, and it affected their business, with lost work and staff laid off.
- Before you publish anything, ask for verifiable sources, click each link and check it yourself.
Takeaway
If I cannot click the source and check it myself, it does not go out with my signature on it.
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Section 03
Drift pulls you away from the task you sat down to do
One helpful suggestion at a time, until your to-do list is still untouched.
Blog postDone
Want me to do this other thing too?
Have you considered this?
And what about that?
Another idea while we are here
- You start out clear, such as a blog post on anxiety for busy working people with ADHD, and the AI soon offers another thing for you to try.
- Each yes leads to another offer, until you are down a rabbit hole and the original task has not moved.
- Drift is more than tangents, because it pulls you away from what you came to do.
- It happens without you noticing, which is why it helps to know the word for it.
Takeaway
The rabbit hole starts with one polite yes, so notice the first offer and finish your task before you take the next.
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Section 04
Treat your AI like staff, with warmth and professionalism
Friendly is fine, though I would never take it to a barbecue.
You, the boss
instructions
Your AI
warm, kind and professional
- We give our AI a personality, and sometimes a human identity such as Steve or Mel, and that can water down our own judgement, logic and reasoning.
- It mirrors the language you give it, so it knows when to offer a joke or compassion, and no two people end up with the same platform.
- AI is designed to affirm and validate you, so a stream of great ideas can make you feel on the right path when you might not be.
- Communicate as the boss giving instructions, the way you would with your team, where we are friendly and kind and we skip the weddings and weekend barbecues.
Takeaway
Give instructions like the boss, keep it warm and professional, and keep your own judgement switched on.
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Section 05
Write it yourself, then use AI as your thinking partner
A higher level way to work that keeps your voice and your authority.
You writeyour own draft
→
AI asksthe questions
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You editin your words
Then round again, as many times as you like
- Write your blog post or content yourself first, then bring it to Claude and ask how you could make it more concise.
- Ask whether someone without a mental health background would understand it, whether a metaphor works, and what you are missing.
- Ask it to ask you questions, then edit your own Word or Google doc yourself.
- You can stand behind the result because you wrote it, it sounds like you, and it protects your credibility and authority.
Takeaway
I write first, the AI asks the questions, and I make every edit in my own words.